: Ranking multiple location keywords using similar pages but slightly amended content I got a rather straight forward scenario that I was hoping someone could help me sense check. I have a client
I got a rather straight forward scenario that I was hoping someone could help me sense check.
I have a client who has a site that sells a service. The service is actually only available from one location. For simplicity sake, lets say the service is only available in London.
However, because they want other people in places like... Cambridge, Oxford to pick up their service. What they've done is created a page for each location which look visually the same, but the text changed so be slightly unique and incorporating the location keyword.
So basically there's 5-6 identical looking pages for 5-6 different locations with slightly amended text. whats more, it's not linked from main page and can barely be discovered by intext hyperlinks on a page elsewhere...
My understanding of SEO tells me that this is just wrong, and should be avoided. In fact, fixed before it causes more harm.
Am I right or wrong here? Need someone to sense check me.
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Google defines copies of pages with keywords changed as doorway pages. Using doorway pages is against the Google Webmaster Guidelines. They are likely to get your site penalized and kicked out of all search results.
Their guidelines give your situation as an example of what not to do:
Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
You can have a different page for each nearby location, but it has to be improved. It can't just be a copy with keywords changed. It needs to offer specific value for people from that location. Some ideas about what you can put on that page:
Distance to travel
Number of customers from that location that use the service
Benefits of coming to your store as opposed to the local competition
Customer reviews or testimonials from people in that location
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