: Can I change a site's content niche for SEO, or should I start a new site? I have website with technology related articles from 2-3 years ago. Since then I added hosting related articles.

@Samaraweera270

This answer may not answer your question but I hope it gives some ideas.


Assuming that you are going to use the same domain for your new niche and you don't change any architecture / link flow , you don't have start a new website as the current website is already having some authority as a old domain.

Adding new topic may dilute the authority on site's authority to the topic as said by Simon, but not much. Win some..lose some. But if it not hard for you to create authority for the new niche, you can start new site.

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@Alves908

If you mean by authoritative like you have old domain, have social media profiles, verifies site on search console etc then good. Otherwise niche and authority site is misunderstood in the SEO world as clostenoc said.

Google use PageRank+TrustRank+ Page Expert Score and sum of many private algorithm to rank specific webpage (They don't rank based on site topic). There is no any SEO disadvantages to add different kind of topic on website.

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