: Conversion of hCard (Microformats) to Schema.org (JSON-LD) I'm trying to convert my hCard (Microformats) to the Schema.org equivalent (using JSON-LD), but getting lost in semantics. We are a local

Posted in: #JsonLd #Microformats #SchemaOrg

I'm trying to convert my hCard (Microformats) to the Schema.org equivalent (using JSON-LD), but getting lost in semantics. We are a local taxi business / professional service.

<div id="taxis" class="vcard">
<span class="fn n"><span class="additional-name">Jack</span> & <span class="given-name">Jill</span> <span class="family-name">Badders</span></span>
<div class="fn org">CC Taxis</div>
<a class="email" href="cctaxis@gmail.com"</a>
<div class="adr">
<span class="street-address">The Farm</span>,
<span class="locality">Dingly Dell</span>,
<span class="region">GLOS</span>.
<span class="postal-code">GL23 5TY</span>
<span class="country-name">United Kingdom</span>
</div>
<span class="geo">
<span class="latitude"><span class="value-title" title="32.0507074436492"></span></span>
<span class="longitude"><span class="value-title" title="-11.7807292938232422"></span></span>
</span>
Phone: <span class="tel">01234 567890</span>
<p><a href="http://www.cctaxis.com">www.cctaxis.com</a></p></div>

I've got so far, but not too sure where to add the contact information for Jack and Jill?

Do I need to add Organization to the schema as well?

<script type='application/ld+json'>
{
"@context": "http://www.schema.org",
"@type": "LocalBusiness",
"name": "CCTaxis",
"url": "www.cctaxis.com",
"logo": "logo.jpg",
"image": "image.jpg",
"description": "My local taxi business and country tours",
"address": {
"@type": "PostalAddress",
"streetAddress": "The Farm",
"addressLocality": "Dingly Dell",
"addressRegion": "GLOS",
"postalCode": "GL23 5TY",
"addressCountry": "United Kingdom"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.0507074436492",
"longitude": "11.7807292938232422"
},
"hasMap": "My Google map ref.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "email contact type",
"telephone": "+44 1234 567890"
}
}
</script>