: Will adding multiple Events to Google Analytics be seen as gaming? We've just gone through and added a series of events to our GA tracking and one of the expected results is we should see
We've just gone through and added a series of events to our GA tracking and one of the expected results is we should see our bounce rate, currently at ~60%, drop significantly. However, we are concerned that making a change like this and having the bounce rate drop by an expected 30% or more overnight will trigger some sort of negative effect from Google.
We cannot find documentation on this, does anyone have direct experience?
More posts by @Gretchen104
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There is no penalty in how you send events on your site. What you do with your data, how you manipulate it, is up to you (so long as you are not passing along PII data to Google). But really, in the end all you are doing is impacting those who need to read and interpret your reports. Google doesn't dock you for that. Many (poorly designed) sites may naturally have a near 0% bounce rate.
From what you describe with the video tracking, you are doing what makes most sense in terms of tracking user engagement with your site - video interactions and progress. I don't see that as a way of 'manipulating' your metrics.
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