: How can one filter by an AdWord campaign's "Product Group " with Google Analytics? I've been tasked with creating custom reports and dashboards in Google Analytics to better illustrate our ongoing

@Jamie184

Posted in: #GoogleAdwords #GoogleAnalytics

I've been tasked with creating custom reports and dashboards in Google Analytics to better illustrate our ongoing AdWords campaigns. For some of these reports/dashboards, I need to reach a better level of definition than "Ad Group". Specifically, I need to be able to report/filter at the "Product Group" level.

(For example, I've been asked to create a create an exportable report within Analytics that provides the comparative revenue, ROI, etc. of different Product Groups within a particularly important Ad Group.)

However, I can't seem to find a way to filter or isolate by Product Group within Analytics. "Campaign" and "Ad Group" seem to be the best definitions available. Is there a way to filter by "Product Group"?

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