: Is changing upper case to lower case URLs bad for SEO? When building an new website with same URL structure: if the old website has URLs appearing as e.g. www.example.com/ServicePage, what, if
When building an new website with same URL structure: if the old website has URLs appearing as e.g. example.com/ServicePage, what, if any, effect will changing the URLs to example.com/servicepage have on the site's SEO, given that there are probably links pointing to the existing URLs with the first format?
I would not have thought any, since when typing the second format into the browser, it resolves to the first format with no apparent redirection. But I want to be clear before doing anything.
Thank you for the advice.
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Browsers don’t convert /servicepage to /ServicePage unless you tell them to (e.g., with a server-side redirect). The URL path is case-sensitive, so these are different resources, and they could serve different documents (see example).
Which one to use typically doesn’t matter for SEO. What is important is that you use one version. When you change it, you should redirect from the old to the new one (with 301).
(As search engines have to index your pages again when you redirect, you might notice some ranking changes, but after some time everything should be the same again.)
Upper and Lowercase characters in your URL really don't make a difference in regards to Search Engine Optimization.
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