: Is it harder to get a post to rank for a specific keyword if you already have a post which ranks highly for it? Say I've written two articles: one on interesting plot twists and another

@Sue5673885

As has been stated above - this question is actually about strategies for writing about topics.

Yes, keep writing, but.... in a structured way.

Revisit. No web page is fixed in concrete.

Review the existing page. Does it provide an 'overview' of the topic or go into too much detail on too many aspects? Look for paragraphs which you could fill-out and discuss in more detail. These can become second, third, fourth pages. Focus on the key phrase of each page, if it helps you to write a tightly focussed page of copy.

By constructing topics this way and so writing in a structured way, it leads naturally to pyramids of pages around a single topic. Pyramids of pages are good. They completely play into the semantics thing, create an 'expertise' and best of all - visitors to your website get a great coherent experience which they can explore as much or as little as they like.

Of course, @closetnoc 's philosophy of 'just write' is a good one. Just add 'and review' to the end of the statement. Just write and review.

Repeated content (with minor tweaks) is adding little value for the visitor...

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