: Increasing AdWords budget improved the bounce rate more than plausable I increased the budget on Adwords, and immediately Analytics showed a drop on Bounce rate from 50-60% to 1-2%. What can
I increased the budget on Adwords, and immediately Analytics showed a drop on Bounce rate from 50-60% to 1-2%. What can be going wrong? I doubt 98% of visitors are good visitors.
This has been like that for 3 weeks now.
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If you're using event tracking you may have a passive event which is getting triggered whenever the user enters the page. The solution to this would be to mark the events to nonInteraction: true. Link
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