: Google Tag Manager - matching dataLayer Variables using regex A number of pages on the site have a custom field that contains a word or a phrase (industry market segment) that get displayed

@Odierno851

Posted in: #GoogleTagManager #Regex

A number of pages on the site have a custom field that contains a word or a phrase (industry market segment) that get displayed in my dataLayer. I am then using that market segment variable to trigger a dynamic/custom fly-in box on those pages using Google Tag Manager.

I am having trouble getting these triggered using only one trigger filter. I have tried setting the filter to this using regex or statement:

Fire On Some Pages -> {{DataLayer Variable}} -> Match RegEx -> Market Segment 1|Market Segment 2

Edit - Here are the screenshots of the tag, trigger and variable:

Tag - Text in the Fly Box is populated via variables using the look up table


Trigger


Variable that catches the Market Segment from the site


One Example of a varible that uses the one above to populate the text dynamicly based on market segment.


The tag is not firing. Am I using the wrong regex or is there another way to do it. I have about 12 market segments and really don't want to create separate triggers for each one. Kind of defeats the point of using GTM.

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