: Wrong details from Google searches I manage a university website. and when you try to search for "top universities in the Philippines" it will show the wrong logo and the wrong website. but

@Ann8826881

Okay. This is actually simple.

This is what I am seeing.



This image comes from www.pinoyexchange.com/, more specifically, www.pinoyexchange.com/forums/showthread.php?t=714586 where this image exists i60.tinypic.com/2zyhetx.png.


While this answer and your question do not line-up exactly, this is probably a good example of what is going on. This image is coming up for searches based upon the search query. Other search queries will likely have different results.

So what do you do about it?

The primary problem is that image search is different from textual search.

Two things.

1] Use the image prominently on the website such as in the header or footer taking full advantage of the img tag alt text. I suggest taking your present logo and splitting it to separate the actual logo from the text and using how you want to be known in search as the alt text.

2] Is to use schema.org mark-up for your school and be sure to use "logo" found here: schema.org/logo. Of course you should use the logo image without the attached text. This should be on your Contact Page and/or About Page and/or in the header or footer. I would suggest taking full advantage of schema mark-up. The advantage here is that schema mark-up fuels the knowledge graph.

For what it is worth, an image search using your search phrase does show the correct image first. The bad news is that the image is on Wikipedia. The good news is that the image is on Wikipedia. [insert cheese eating grin here] Wikipedia is used directly in the knowledge graph. That is the good news. Now you simply have to create positive image search results that returns your logo for your site more consistently than the pinoyexchange.com site and possibly even Wikipedia.

What is often missed.

Site owners often forget about site reputation which is not just short-circuiting negative results. It can also be about sculpting search results with positive results that return a user to their site. This is the nature of SEO. Images are often ignored. So is the knowledge graph. Optimizing for image search and properly using schema mark-up are significant tools for any site and positive search results.

Keep in mind that you will need to explore how your site appears for a variety of search queries and determine which ones are most important for your users. Not you. From there, you can sculpt your sites presentation to optimize toward these searches. Also keep in mind, that search is not a perfect world and some compromises may be needed toward how people search the most.

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