: What is Google's stance on template pages with repeated content? We are in the process of designing a new website and are wondering if this is the best method to approach from Google's perspective

@Sue5673885

Posted in: #Googlebot #GoogleSearch

We are in the process of designing a new website and are wondering if this is the best method to approach from Google's perspective (wanting of course to avoid any punishments for Google believing we are trying to 'cheat' the system)

Say for arguments sake we have a template page with text like so

ABC Co supplies {product name} into a large range of industries such as mining, oil and gas. ABC's {product name} is a superior quality aftermarket alternative... etc

Say for instance the template was assigned to template.aspx and {product-name} came from url parameter, for instance template.aspx?product=Caterpillar

If we then were to add links on our site to a number of parameterised url's such as
template.aspx?product=Caterpillar
template.aspx?product=Cummins
template.aspx?product=Mack
template.aspx?product=Detroit

what would Google's indexing view be for these pages, and would there be any penalties?

The main reason we are doing it this way is because there are thousands of variations that we want people to be able to search for.

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