: Do ad delivery networks accept ads powered by JavaScript or do you have to integrate directly with each publisher? I want to deliver a JS ad-unit, one which can interact with the user a bit.

@Bryan171

Posted in: #Advertising #Javascript

I want to deliver a JS ad-unit, one which can interact with the user a bit. Can this be done via an established ad network?

The ad-unit is a bit of javascript that will manage a block on the page. One approach is to persuade publishers to put my script tag onto their pages. The downside is, you need to persuade them one by one, and the details of how they actually put a tag into their pages will vary depending on the CMS they use.

Is it possible to instead deliver an interactive ad via established ad networks (such as DoubleClick or AppNexus or OpenX Ad-Exchange or other)?

That is, I'd setup my script with Delivery-Network-X as an advert, and Delivery-Network-X would, when paid, put it into online magazine pages, just like they do for image-adverts.

I've talked with people who suggest it's possible, but I can't find documentation. There are security reasons why this might not be possible (the publisher is allowing unknown code into their page), but there are potential solutions to that -- eg using iframes or a restricted subset of JavaScript.

My use-case is an opt-in ad-unit that starts with the viewer selecting an option. Se we have to display something, then record and respond to a click.

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