: Rel-canonical is a way for specifying preferred URLs using link elements in HTML pages. An example of such an element would be: <link rel="canonical" href="https://example.com/preferred-url"
rel-canonical is a way for specifying preferred URLs using link elements in HTML pages. An example of such an element would be:
<link rel="canonical" href="https://example.com/preferred-url" />
It should be used in the <head> section of the webpage.
Canonical URLs can mitigate against ill effects of duplicate content. When two URLs have the same page, rel-canonical links can let search engines know which one should be indexed.
rel-canonical is just one implementation of canonical-urls. The other way to implement canonical URLs is with 301-redirects.
Google has a guide for implementing canonical URLs.
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