: Does SEO ranking gets affected if I run a split URL test on our product detail page (PDP) using Visual Web Optimizer (VWO) We are trying to run a vwo test for our pdp page.I created a test
We are trying to run a vwo test for our pdp page.I created a test in VWO where URL example.com/products/productid will get redirected to example.com/productid?isVWOVersion=true for 50% users.
Based on the request param isVWOVersion I will decide whether new PDP content needs to be displayed vs old one.
Below is the jsp structure -> index.jsp -> isVWOVersion = true then include pdpNew.jsp else include pdpOld.jsp
Will my SEO ranking get affected? Does Google sees two versions of PDP as duplicate content? Do I need to add noindex meta tag
<meta name="robots" content="noindex,nofollow"/> to pdpNew.jsp to avoid SEO ranking issues due to duplicate content?
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We've run split-URL tests like this ourselves, and haven't seen any fall in SERPs. Some customers had lingering doubts, so here's what we did after scouring the web:
Choose two pages; the control and the variation
Add canonical tag to both pages... pointing to the control page
Run split test for 17 days
Result: The control page did not fall out of Google rankings.
(I work for VWO.)
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