: Adwords / Landing Page keyword combinations I run a freelance web design business, and I am experimenting with running ads on key phrases like: website design for accountants accountant business
I run a freelance web design business, and I am experimenting with running ads on key phrases like:
website design for accountants
accountant business website
website design for dentists
dentist business website
etc.
My problem is that I have to create an Adwords ad group for every profession I would like to advertise to, plus a landing page which contains a headline with the corresponding business type.
My question is: is there a way to create a single ad group, create some special key phrases in that ad group, e.g. +website +design +for and a single landing page where the the last word is captured and inserted in the landing page at specified points?
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Yes you can.
In your URL, add something like this to your URL:
yourdomain.com/landing-page/?key=designers
Then use server side script (PHP) to identify that GET variable key and change the header, title, and various elements on the page to match that particular variable.
For this to work you would need to set a unique URL for each keyword in that ad group.
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