: Do the number of website views influence Domain Authority? If you have more views on your, does this affect your Domain Authority (the 0-100 score developed by Moz)? By views I mean a 'session'

@Bryan171

No, it does not. Because there are several program that can generate robots visits leading to fake traffic. Google analytics is also base upon the time the user spent , the number of page and the event click.

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@Steve110

No.

Here is the link to the official source on Moz about what DA is, etc.

If you want to influence DA I'd focus on quality links rather than hits on the website.

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@Gretchen104

"Domain Authority" is an arbitrary metric that is generated in different ways by different services. So Moz, ahrefs, SEMRush, etc. can all have a different formula for generating their own take Domain Authority. To that end, pageviews could, theoretically, affect a Domain Authority formula if that 3rd part company feels it's relevant.

Now, any arbitrary metric created by one of these third party tools is supposed to mirror an actual internal metric used by search engines. Let's call this internal metric "Real Domain Authority," the secret amalgamation of factors that help determine a website's rank in Google's search results.

Is Real Domain Authority influenced by visits? Almost certainly not. Why? Because you can buy or generate visits, real or fake, infinitely. It would destroy the equal playing field that search results are supposed to be, and it wouldn't necessarily indicate quality.

There has been talk of CTR (click-through rate) from search results affecting search results, though. There's no way of ever knowing for sure, only speculatively, because Google's search engine algorithm is not public.

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