: What is the right approach to SEO for multiple URLs with the same content and infinite scroll? We have a search page for a children's website with infinite scroll. For example we have the

@Turnbaugh106

Posted in: #Seo

We have a search page for a children's website with infinite scroll. For example we have the main URL (which receives the most traffic) like:
example.com/children/raincoats/

We show users up to 10 pages. The URLs look like:
example.com/children/raincoats/page-1 www.example.com/children/raincoats/page-2 example.com/children/raincoats/page-3

We also have query string parameters in URLs for filtering the results.
For example:
example.com/children/raincoats/page-1/?color=blue&fabric=plastic www.example.com/children/raincoats/page-2/?color=blue&fabric=plastic



We have kept "www.example.com/children/raincoats/" as canonical for all these URLs. Is it correct to use canonical? I read that canonical is to point to pages with the same content but these pages have different listings/content despite a similar look.
Currently we are having rel="next" link and rel="prev" link on all such pages but if we get any such request we change ‘page-3’ to ‘page-1’ via JavaScript and fetch ‘page-1’ results. So if some hits "www.example.com/children/raincoats/page-3", the user/bot/crawler would be shown "www.example.com/children/raincoats/page-1" results. What harm could using JavaScript to handle rel="next" have? Since ‘page-3’ and ‘page-1’ are different URLs showing the same results, would Google penalize us for doing this?
Should ‘next’ and ‘prev’ rel links have all the query string (sort parameters)? If yes, how do I avoid them to be crawled since I want users to land on my main page through SEO "www.example.com/children/raincoats/page-1" and do not want its SEO juice to be split among pages.

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