: Google Analytics structure for 8 related websites I'm a little confused about the structure that I need to use in google analytics. I'm working for a group that has 8 websites (domains), that

@Hamm4606531

One option would be to create a different property for each distinct site (so 8 properties), and then also create one more property that's a rollup (optional). Your tags would send data to two properties (one site prop and one rollup prop). In GTM, depending on whether you have one container per site, or one container for all sites. If the former, then you would have one property for each container. If the latter, then you would use a lookup table and pivot off the hostname.

Having 1 property and 8 views is possible, but it really depends on how different or similar your sites are. With 8 views, you would need a filter to identify which property to send data to.

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