: Years after news site changed name, Google is appending the old name to search titles and news stories Anchorage Daily News was purchased by Alaska Dispatch News a couple of years ago and we've

@Eichhorn148

I just ran across some micro-data markup that Google says will help:


Customized site features

You can customize how your website appears in Search results by using three kinds of structured data markup.

...

Site name— indicate the preferred name for your site in Search results

You can also provide more than one possible name for your site, and let Google Search algorithms choose between them. Use this to provide natural sounding alternatives for your [site], such as “Google” rather than “Google, Inc.”


Google has more information about the markup as well as code samples here: developers.google.com/search/docs/data-types/sitename
It looks like you would have to markup your site name at least on your home page. It would probably make sense to mark it up on every page of your site.

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@Looi9037786

To summarize the comments and maybe give a bit more insights:
There is a sum of difference influences, which could move Google to such misunderstanding. The main influencers are:


Any kind of Wikipedia, specially other languages. To make sure, that all Wiki sites are talking about the same, you should manually (or through site-search) audit them. My first try was successful - german wiki doesn't know about Alaska Dispatch, but it knows bout Anchorage Daily: de.wikipedia.org/wiki/Anchorage_Daily_News Any kind of address aggregators, like yelp, bbb and the like
Any kind of other structured data sources, like freebase, wikidata, dbpedia
Any kind of Google owned databases, like Google my Business, Google Plus
Link anchors from third party sites. You should know: adn.com has much more link anchors "Anchorage News Daily" (3K referring domains), than "Alaska Dispatch News" (2,2K referring domains)
Many image captions on adn.com are build up from author name + "Anchorage News Daily", like Bill Roth/Anchorage Daily News. On this page, www.adn.com/tag/pebble/, this kind of usage is in 12 cases, in noscript area, which is much better accessible for the bot.
This kind of Google query would be helpful too, to localize places, where instead of Alaska Dispatch is Ancorage News on use: www.google.de/search?num=100&q=%22Anchorage+Daily+News%22+-%22Alaska+Dispatch+News%22+-site%3Aadn.com

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