: Google Search Console "Indexed Pages" spike and traffic loss after image CDN switch Back on 2/7, we changed CDNs from Amazon Cloudfront to StackPath for the images on our popular sports website.
Back on 2/7, we changed CDNs from Amazon Cloudfront to StackPath for the images on our popular sports website. We ticked off the "use canonical headers" option when doing so. Starting on 2/12, we started to see crazy crawl stats in Google Search Console. On 2/17, our search traffic completely fell off. Starting on 2/17, we have been facing a 4-5 hour delay in our content hitting Google or Google News.
We then realized that between 2/12 and 2/19, our "indexed pages" in Google's search console shot up from 63,000 to 89,000. Over the next seven days, it continued up - to 98,000. I'm convinced that the sudden spike in indexed pages is the reason for the traffic drop and the delay. Between our articles, pages and category pages we should be around that 63,000 number.
When doing a site: search, Google only shows 58,500 pages. Bing shows 57,600. So I don't think we have duplicate content that I'd be able to find in the conventional way.
I've also parsed through the server log files. There aren't any weird URLs with ? type of parameters.
We have 45,000 images on our site. Is it possible that Google in now indexing those images and counting them in its "indexed pages" report? That's the only thing I can think of - but I've heard conflicting information about whether Google counts images in that number.
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Here are some things (not necessarily all things) to check:
Ensure all incoming requests are 301 redirected to
Ensure all hrefs are updated, including hreflang, etc.
Ensure any plugins are updated with https
Ensure sitemap was updated properly
Ensure robots.txt was updated properly
Ensure htaccess file updated properly
In Google Search Console, add https versions
In Google Search Console, update parameter settings
In Google Search Console, update sitemap (only after confirming sitemap updates)
Ensure new CDN image serving does not include new session/version parameters, for example
Ensure new image serving has not affected alt tags and all image file names remain the same
Double check your canonical tags
Double check all old redirects
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