: Have page crawled by Google but prevent it from showing in the search results I would like to create a link exchange with my clients' websites which is not reciprocal but A links to B, B
I would like to create a link exchange with my clients' websites which is not reciprocal but A links to B, B links to C, and C links to A for higher SEO benefit.
If I add an article or a link page to each site obviously it would need to be crawled. Is there a way to discourage it popping up on SERP? Should this even be a concern, assuming it's optimized for completely different keywords than regular pages of the owner's site?
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To have a page crawled but not indexed you should use a meta noindex tag:
<meta name="robots" content="noindex">
This comes with two caveats:
It is not clear that Google counts links on pages that are not indexed
As closetnoc states eloquently in the comments, your link scheme is likely to get your site penalized
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