: How do I see the event label of a dynamic element for Google Analytics? On our webpage we installed a remarketing banner through Marketo that would appear if certain criteria are met (user

@BetL925

It is going to be somewhere in the source code for the site. It will probably be in JavaScript. From developers.google.com/analytics/devguides/collection/analyticsjs/events, the code for sending an event usually looks something like

ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);

or

ga('send', {
hitType: 'event',
eventCategory: 'Videos',
eventAction: 'play',
eventLabel: 'Fall Campaign'
});


Keep in mind that the JavaScript could be pulling the event name from another source. eventLabel: $(this).data('event-name') would mean that it is pulling from the HTML attribute data-event-name on the HTML element.

Another way to figure it out would be to use real time analytics. Visit the "Real Time" -> "Events" report in Google Analytics:



While that report is open, click on the banner on your website in another window or tab. The event should show up in the report as you watch.

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