: Filter AdWords clickthroughs in Google Analytics? Is there a way to filter data to include only visitors who arrived through AdWords? Is it source/medium = google/sem or source/medium = google/cpc?

@Heady270

You want to create an advanced segment that you can apply to your reports. You can create a segment that will filter the AdWords traffic. When you apply that segment to your reports, only sessions from AdWords will be shown. When you remove that segment, all the sessions will be shown again.

You will have to look in your Acquisition -> Campaigns-> All Campaigns report in GA to see what source and medium you actually use. I use adwords / cpc, but it isn't the same for everybody.


Click + Add Segment
Add a segment name
Click Advanced Conditions
Change the filter dropdown to Source / Medium
Set the source and medium to what you use.
Hit the Save button
Make sure the new segment is applied
Make sure no other segments are also applied
View the reports in which you are interested

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