: How do I alter the title snippet for my site in the Google search results to use a dash rather than a colon after my brand name? This is how my site is displayed now: East Main & Co.:

@Caterina187

Google will alter your content, as they see fit, to provide users with what they want (that is, what Google thinks they want).

When I googled that query I saw the exact snippet you described but it doesn't match what I see when I 'view source': Official Site – East Main & Co.

I don't mean to be rude but your site/brand doesn't seem like it has enough clout to worry about impostors so "Official Site" seems like a waste of valuable title space.

"east main & co" is a branded query (it's not a search for "official site") so why wouldn't Google customize the snippet to match the search intent?

If I were writing a title for your home page (without having done any keyword/competitive research), I'd write something like East Main & Co: Men's Clothing, Activewear & Hats

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