: Reporting on number of unique users that converted across any of their sessions I'd like to create a custom report that looks something like this: Country | Unique users | Likelihood

@Sue5673885

Posted in: #Conversions #GoogleAnalytics

I'd like to create a custom report that looks something like this:

Country | Unique users | Likelihood of conversion | Average conversions

London | 1000 | 9% | 5
Auckland | 90 | 23% | 3


We'd like to eventually use this report to identify cities/countries that we should target in ad campaigns.

"Likelihood of conversion" is the likelihood that a specific user will complete a specific goal at least once across any of their sessions.

Initially I was thinking that "likelihood of conversion" was the same as a goal's "conversion rate", but it looks like conversion rate is calculated by doing something like {{Conversions}}/{{Users}}. As users can convert multiple times, this doesn't accurately represent what I'm wanting trying to show because the conversion rate is skewed based on single high-value users.

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