: UTM tags for transactional emails I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags. utm_medium should

@Speyer207

I don't know the best practice but this one I have setup my UTM tags for my eCommerce site

For New Account creation


Campaign Source : website
Campaign Medium : email
Campaign Name : new_account_email
Campaign Content : hyperlink / calltoaction / confirm


For Shipment tracking email


Campaign Source : website
Campaign Medium : email
Campaign Name : order_shipped
Campaign Content : hyperlink / calltoaction / confirm


Please Note: And the end of the day all fields naming does not matter because you'll be knowing for want campaign you are running those email, etc, etc.

Hope this helps!

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