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Voss4911412

: HTTPS or HTTP based on previous records I hope i'm not the wrong guy asking this in webmasters.stackexchange.com Based on google webmaster records, in the previous month, I found improved ranking

@Voss4911412

Posted in: #GoogleRanking #Ranking #Serps

I hope i'm not the wrong guy asking this in webmasters.stackexchange.com
Based on google webmaster records, in the previous month, I found improved ranking in google SERP. When I turn the website into HTTPS, I found low ranking.

Should I turn back to HTTP?

NB:
I'm in my personal projects to see if everything goes well.
I only have (about) 2 weeks left to decide this.
If in two weeks, using https, site ranking get improved, sure I will pick https. Otherwise, I would pick http.

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@Kristi941

https includes many details you can use and adjust, so a simple https-setup might have a good or bad quality. In the worst case a https-connection is configured without certificate.
You can test your connection i.e. here (just a random search-results for "https test quality"): ssllabs.com
One example for possible settings is the content-security-policy, but this is only one of many possible settings.

I don't know if or how far google is analyzing https-configuration before ranking and showing them in search-results but it's quite probable that pages with very bad or even blocking configuration (i.e. expired certificate) get a lower ranking.

I propose to test your page and if questions about configuration-details arise you should search or post corresponding questions that are more related to the each of the details, it's also important which server you're using as the solutions for apache-webserver and nginx-webserver usually are different, you might even use still another server.

Stepping back from https to http is usually a bad decision and I'd advise not to do it but better working on the quality of the connection.

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@Courtney195

Make sure you have your 301 redirects set from http to https pages. Your ranking shouldn't go down, because you set up https. It's a clear nonsense. If that happened then there is a different reason for that drop. I'd keep https. Run site audit in screaming frog or somewhere else. Also a screenshot from your GSC would help. If you've done everything right you should start seeing some changes anywhere between 6 to 12-20 weeks after switching. Take your time.

P.S.: the only thing that comes to my mind why it could happen if it relates to https is that your site speed went down. Make sure your site isn't slow. It happens a lot since it takes more time to load the pages with https. Make sure it's optimized properly.

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