: Should you target popular (i.e competitive) keywords as a small website? I am now writing articles for blog posts on a website that is about to be launched in a very competitive space (dating

@Margaret670

Wow. What a fun gig. Congratulations!

I'd have a field day with this. So much potential.

If you are in a competitive niche, then make your content localised. e.g. "How/where to meet a girl/boy/friend in xxx" location.

You can still target the competitive search terms, but results will be for your local area.

Also offer articles on related topics like wardrobe/appearance/makeup/scents/perfume, choosing a date restaurant, movie, picnic, park, etc.

this will also give your web site the chance to "monetise" with affiliate links or advertising for local businesses, if that's part of your strategy.

The opportunities are endless.

Hope this helps. Good luck.

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