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Frith620

: Why does Google change / mispell my very site name? Until I saw it with my own eyes, I wouldn't believe it : users reported that in some of their searches, my website's name was appearing

@Frith620

Posted in: #GoogleSearch #Name #Seo #Serps #Title

Until I saw it with my own eyes, I wouldn't believe it : users reported that in some of their searches, my website's name was appearing in a certain way, changing its meaning.

The website name is RADIOM (all caps), and it's a pun with the radium element because it's an "active" student radio ("radio active", it works much better in french).

Anyway, just bumped into what I feared :



Yes, although this spelling never appears anywhere in the source code of this site, although the Google Search Console correctly shows the correct title, I see, on this result, "RadioM" instead of "RADIOM" (or even "Radiom", that would be fine).

It's misleading because there is absolutely no meaning to have a "Radio M", as "M" would stand for nothing in that case.

How can I tell Google that I would prefer they do not change my website's title ?

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@Ann8826881

Radiom is not a term. Radio is. Google is using n-gram analysis and term ontologies trying to understand your domain name for semantic value. The best it can come up with is radio and M. If, for example, radiom was a strong brand, then the result would be different. Google uses more than one ontology to understand domain names including an ontology of brand names. If a domain name cannot be fully understood using the various ontologies, Google makes a guess. Radio M is a valid and reasonable guess. Matching your domain name to an intentional misspelling of radium cannot be reasonably guessed.

Google is doing exactly what it should be doing. You and I are likely to agree that Google should not modify radiom, however, Google finds it preferable to establish meaning for your domain name in it's SERPs which is it's right to do. This is perfectly normal.

Creating a strong brand is the only way to defeat this.

Also consider what @w3dk alludes to. The search query may be important. Not speaking French makes my analysis limited, however, any search for "radio" should match the domain name in such a way that Google would highlight the term as a result match. So in a very real way, Google is doing a very good thing.

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