: Does Google index the new domain names as "keyword"? (i.e.: dance.club as "dance club") I have some doubts about how Google rates new domains. The idea is using the name of the product (using

@XinRu657

Between what google say and what guts (experience) say...

I didn’t do an academic work on this, but I published 3 or 4 websites using international TLDs (Hebrew & Arabic) without real content at first (CMS install success page). I used Google search (lazy to switch keyboard and type) to browse and already after 2 or 3 days I was surprised to find them already on the first page somewhere near the 5 top results, websites that were published since a while with much more cleaner SEO (but english TLD). The last one was 2 weeks ago.

May be it help only with non-english TLDs ?

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@Michele947

Google has repeatedly said that the gTLD does not affect ranking:


Overall, our systems treat new gTLDs like other gTLDs (like .com &
.org). Keywords in a TLD do not give any advantage or disadvantage in
search.


Source

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