: Ideally on both. But if you have to choose, provide it on the detail page, because search engines that offer a product rich result will of course show this for detail pages, not for listing
Ideally on both. But if you have to choose, provide it on the detail page, because search engines that offer a product rich result will of course show this for detail pages, not for listing pages.
You can convey the difference between detail and listing pages with Schema.org, too:
On the detail page, you can use ItemPage→mainEntity→Product.
On the listing page, you can use CollectionPage→mainEntity→ItemList (where each Product can be specified with itemListElement).
For each Product on the listing pages, provide the url property (if you want, together with the mainEntityOfPage property) to link to the product’s detail page:
<a itemprop="url mainEntityOfPage" href="/products/42"><!-- … --></a>
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