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Moriarity557

: Google isn't surfacing Events rich snippets in SERP when JSON-LD Structured Data is valid Google confirms our site has thousands of valid MusicEvent structured data objects presented using JSON-LD,

@Moriarity557

Posted in: #GoogleRichSnippetsTool #GoogleSearchConsole #JsonLd #RichSnippets #StructuredData

Google confirms our site has thousands of valid MusicEvent structured data objects presented using JSON-LD, as indicated in the Structured Data section of Webmaster Tools. However, rich snippets for the events do not show up in any search result pages. The Rich Cards tab in Webmaster Tools says:


We did not find any structured data for rich cards on your website.


The structured data is valid with no errors in the Structured Data Testing Tool. We do generate some warnings occasionally for missing endDate and price fields. Comparing our code to a survey of other sites whose rich snippets do appear, we are not doing anything unique in terms of our markup.

The data has been there for months, in fact over the months we've tried also using Microdata format. The Structured Data section indicates that many pages were crawled this week.

Besides SDTT validation, what else can I check to troubleshoot this issue?

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@BetL925

had to struggle with similar issue - got repaired it, after i rearranged my structured markup so, that Event became a highest entity of the page - highest in terms of nesting.

But other quality issues, specially a kind of Stephen Ostermiller mentioned, should be controlled and, if any, eliminated at first.

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