: Impressions rise, Google position declines? I redesigned my one-page website lately and launched it before 2 weeks. I have had some negative volatility on Google and also my website declined which
I redesigned my one-page website lately and launched it before 2 weeks. I have had some negative volatility on Google and also my website declined which I somehow expected since I did not / couldn't make 301 redirection properly (only rel-canonical and htaccess which I could). I also got my HTTPS domain.
What I am struggling with right now is that, the webpages are indexed but not rising and somehow I get more impressions and clicks than before but Google position on WMT seems to go down then again slightly up then again down.
Of course I am not expecting within 15 days to see some great impact on Google but I thing should at least be seeing my site slightly growing since I have way better website and way better SEO.
So here are the questions:
Is that kind of behavior normal and what behavior can I expect for the next month?
Is it ok if I use htaccess redirect to HTTPS www site and also rel canonical on each webpage?
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Ranking changes (dancing up and down) are normal after a website change is made. Google does this on purpose so that it makes it more difficult to back engineer it's algorithm(s). It may take a few weeks before things settle.
.htaccess can be used to 301 redirect your old urls. This would be the best way to direct search engine crawlers. If you cannot 301, then canonical would be the next best option.
Lastly, it's possible to get more overall impressions even though ranking is lower for the keywords you are looking at because more (other) keywords are now being ranked due your changes.
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