: Reconcile acquisition/campaigns with User ID e-commerce transactions We use Google Analytics on our website and are successfully tracking campaigns and submissions of our lead forms. At a later
We use Google Analytics on our website and are successfully tracking campaigns and submissions of our lead forms. At a later stage of the conversion process, the user is logged in and we use the User ID feature for all event and e-commerce tracking. Currently, we have two views in Google Analytics and it seems one view shows all data pre-login (without User ID) and the other view shows all data post-login (with User ID).
This means that we cannot reconcile campaigns with e-commerce results. I can't see the point even tracking any e-commerce transactions then. Is there a way to reconcile the two views?
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You can use the segment reporting in Google Analytics to filter the two campaigns.
support.google.com/analytics/answer/3123951?hl=en
When the e-commerce transaction happens you should send an event to Google Analytics: developers.google.com/analytics/devguides/collection/analyticsjs/events The event should indicate that a conversion occured and the amount of the purchase should be sent as the value.
This will allow the aquisition campains to track eCommerce value.
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