: Google Analytics tracking by previous session activity One of my managers has asked if it's possible to see how many users are returning to our website after having previously visited a specific
One of my managers has asked if it's possible to see how many users are returning to our website after having previously visited a specific campaign page.
For example,
Session 1: visitation to website.com/marketingpage
Session 2: the same user returns to literally any other page on the website website.com/anyotherpage
I know that GA will provide 'count of sessions' under the user explorer and 'average sessions per user', but i don't see any way of segmenting or reporting on user activity in a previous session.
Am i missing something? Is it possible?
To be clear I don't care about the identity of the user at all. Just the linkage between sessions
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I would do this by creating an "advanced segment" for the users that have visited that page:
Visit a report that has the user count
Click "+ Add Segment"
Click on "+ New Segment"
Name the segment "marketingpage visitors"
Choose "Advanced conditions"
Set it to "Filter Users Include Page /marketingpage"
Save the segment
Make sure it is the only segment currently applied (remove any other segments)
View your report
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