: Google using logo alt text rather than meta description in search results when searching for our brand name I have a page (not well ranked though) that if I search for using the name, so
I have a page (not well ranked though) that if I search for using the name, so let's say my page is example-example.com, when I search for example-example, the title is correct, but in description it shows me alt text of an image (logo), which happens to contain "example-example logo".
The meta description is set in HTML.
Any suggestions on how this can be fixed?
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As written in question comment, Google algorithm mostly generates what's best for the user, meaning you can't control every time how it appears.
Having said that, once you optimise the page for certain keywords you would like to rank for and then write meta title and description based on that then it may show what you may have in meta title and description for related searches.
Regarding displaying image alt tag etc. I would say it may be due to very limited quality content which Google can pick to show. So, just have good quality content in good length and it should fix it.
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