: Does Google DFP honor the Do Not Track (DNT) browser setting? In the sites I manage I've tended to default to honour the Do Not Track request (if it exists), I'm working on Drupal sites at

@Moriarity557

Posted in: #GoogleDfp

In the sites I manage I've tended to default to honour the Do Not Track request (if it exists), I'm working on Drupal sites at the moment and Drupal's Google Analytics module means that is simple (it's a checkbox), and Google Analytics is currently the only tracking tech we use on them.

However, we use Google DFP DoubleClick for Publishers (Small Business free version) to serve ads, and I'm wondering whether those stats are affected?

With the DNT checkbox checked on Firefox and Drupal's GA module set up to honour my DNT choice, Drupal doesn't serve the Google Analytics tracking JS (it doesn't, I checked with my own DNT configured visit on Firefox) and the DNT checkbox doesn't inhibit the DFP ad slots being rendered does this mean DFP stats are unaffected? (Apparently DFP has a delay in reporting, and no GA equivalent "Real time" reporting so I thought I'd ask here rather than devise a test) I don't know enough about either the DFP tech or the DNT background.

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