: Will landing pages not linked from anywhere negatively affect SERP ranking? I want to make a few key landing pages based on what people are searching for about our product. However, I really
I want to make a few key landing pages based on what people are searching for about our product. However, I really don't need or want to link to those pages from anywhere on our website. Stuff people search for and can be found scattered around message boards is often centered on one of two things:
What is that security device I see all over X?
How can I get around that security device?
Neither one does our website rank for at all. I could make a landing page basically silencing a lot of those questions but I really don't need to link to that content from internally. It would just be for people actively searching ways to get around the product.
Will introducing landing pages for this that are indexed and followed but have no internal links negatively affect our SERP positioning?
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This type of landing page is known as a 'doorway page', they used to work great before Google came along with the page rank algorithm.
support.google.com/webmasters/answer/2721311?hl=en https://en.wikipedia.org/wiki/Doorway_page
Even if you aren't using your landing pages for spamdexing they will probably be seen as spam by the search engines, at best they will be ignored.
I suggest linking to your landing pages, at least from the html sitemap, or some other page that nobody ever visits :)
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