: How to find out a users path to conversion in Google Analytics? I want to find a method by which I can find out that how a conversion has been made. I.e: a user, came from Google click

@Smith883

In my knowledge, a Goal in GA should give you required relevant data, but if you want very specific user then different strategy need to be find.

Goal Strategy:

Let's say if the website structure is:

Home >> Cat 1 >> Cat 2 >> Product >> Cart >> Checkout

You could create a goal and it will give you data like:

Home (100 Users) >> Cat 1 (90 Users) >> Cat 2 (60 Users) >> Product (50 Users) >> Cart (20 Users) >> Checkout (5 Users)

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