: What markup should be used so that Google generates a knowledge graph for our organization? <script type='application/ld+json'> { "@context": "http://www.schema.org", "@type": "Organization",

@Si4351233

You appear to be talking about two separate things here. What you are describing in your question with the json-ld sample is not used in the knowledge graph rather it is used for rich snippets (AKA structured data) support in Google. This enables Google (where the algorithms deem it appropriate) to show your rich snippets in the results page under your entry.

The knowledge graph on the other hand is a graph database maintained by Google but populated with data sourced from high authority sites. There is no way to push data into the graph as Google only populates it based on high authority data (think sites like Wikipedia and similar).

By all means add all the appropriate jon-ld structured data to your site as needed to improve rich snippet support but don't expect it to result in a knowledge graph being created for your organisation.

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