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Murray155

: Google doesn't use meta description on SERP We changed the sites UI, CMS, link structure. Also Bought a new and better domain name. After we completed everything. We did below step by step;

@Murray155

Posted in: #GoogleSearch #MetaDescription #Seo #Serps

We changed the sites UI, CMS, link structure. Also Bought a new and better domain name. After we completed everything. We did below step by step;


Created a new web application for old.com/page1.html to new.com/page1.html 301 redirection.
Used webmmaster tools for 301 redirection.
Sent new sitemaps a long with robots.txt


Although we've got a custom title,meta descrpition and meta keywords for every page, Google takes a piece of sentece from content and uses it for MetaDescription. This is a big problem for our potential clicks on SERP. What should we do for getting back MetaDescription?

The old site is : indirimkodlari.gen.tr

The new site : indirimkodu.gen.tr

Google still shows the old url and right meta description with it.



The new domain name with randomly scraped on Google search of site.com/url



Solution
Looking at Google's search cache by using "view source" shows we used the wrong field from database for MetaDescription! Changed it, fixed, and solved!.

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@Barnes591

It appears you have done all required with regards to move.

Now, in relation to meta description, as written in the comment, Google more often generates meta title and description based on the search query.


This is a big problem for our potential clicks on SERP.


If this is a problem, meaning if you are not happy with how Google generates (content) meta description then first you should work on your website content to make it more relevant based on your ideas what user may type and then when Google will pickup the content from your description, it may be more relevant from your side.

Also, note that if you optimise your page for specific keywords and if your custom meta title and description will be based on that then mostly likely you will see your custome meta tags.

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@Correia994

Have you tried to Fetch and render the page inside Google Search Console? When you do that you can also ask Google to index the page.
Sometimes the changes are visible just a few moments after but most often you need to wait a day or two.
Also, it's not uncommon for Google to split test their own title/meta descriptions the the search results to see if they can find a better version than what you have come up with. If not, you will get your own description back.. eventually.

Also, use a tool to verify that your meta description actually is working. You can use the tool Screaming frog or the Chrome browser extension SEOquake to check.

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