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Twilah146

: Should I use rel="alternate" on different domains? We're about to introduce a .com version of our website as well as a few additional ccTLD's and from what I've read, I'm unsure whether to

@Twilah146

Posted in: #Geotargeting #Internationalization #RelAlternate #RelCanonical

We're about to introduce a .com version of our website as well as a few additional ccTLD's and from what I've read, I'm unsure whether to be using a rel="alternate" tag or not.

The scenario:


We have a ccTLD (.co.za) domain for everything now
We are adding a .com as the main domain, but also introducing additional regional ccTLDs such as .co.uk
Our homepage shows a few products relevant to different geographical regions depending on your IP or the ccTLD specified.


Should everything 301 all ccTLD's to .com or is it better to let the user stay on the ccTLD?

If going the 301 route, will it have a bad impact on our existing .co.za reputation?

If they stay on the ccTLD, do we use a canonical or a rel="alternate" to indicate that .com is the main domain?

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@Speyer207

Generally, in terms of SEO it's better to host everything under the same roof, but if you do want to provide more personal approach using specific country top level domains then you can, using alternative and hreflang.

If your content is English only then you need to specific en_XX, xx matching the ISO code of the country.

For example, if you wanted to target English people in Spain on your example.es domain, then you would use:
<link rel="alternate" href="https://example.es/" hreflang="en-ES" />.

You may want to serve multiple English versions to various English countries such as AU, ZA, UK and so forth, this would look something like this:

<link rel="alternate" href="http://example.ie/" hreflang="en-ie" />
<link rel="alternate" href="http://example.ca/" hreflang="en-ca" />
<link rel="alternate" href="http://example.au/" hreflang="en-au" />
<link rel="alternate" href="http://example.com/" hreflang="en" />


The last one above is for English users not in Australia, Canada, and Ireland. You can find more out on Google's help page.

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