: Buying and redirecting domains - White Hat Linkbuilding? There was a time when buying snapped/old expired domains with a lot of backlinks and just 301-redirect them to your website was a thing.
There was a time when buying snapped/old expired domains with a lot of backlinks and just 301-redirect them to your website was a thing.
This was risky, black hat and no longer work. Non-expired domains is another story - quote from Matt Cutts:
There are some domain transfers ( e.g. genuine purchases of companies)
where it can make perfect sense for links to transfer. But at the same
time it wouldn’t make sense to transfer the links from an expired or
effectively expired domain, for example. Google (and probably all
search engines) tries to handle links appropriately for domain
transfers.
The sort of stuff our systems would be designed to detect would be
things like someone trying to buy expired domains or buying domains
just for links.
So Google may transfer PageRank when company A is acquiring company B and the two websites merges.
What about websites that isn't owned by any company and just run by a private individuals?
For example:
A big backcountry skiing e-commerce website with thousands customers each month is looking for ways to increase it's backlink profile. There happens to be a blogger that have a great "avalanche information and risks"-website. Frequent updates, great content (that would interest many customers) and excellent and strong backlinks from many high authority domains.
If the e-commerce website would purchase the blog, move all content to their website and make corresponding 301-redirects - would that be considered a genuine domain transfer?
And could this be scaled - there might also be a great blog about backcountry skiing history, a backcountry skiing gear review website, a website with a interactive map - featuring the best backcountry skiing destinations to visit. Would acquiring those websites most likely pass PageRank?
Update: I am interested in how Google theoretical can differentiate between company A purchasing and merging company B, versus company A purchase and merging highly relevant blog A, blog B and blog C. Would the blogs likely pass PageRank or not?
More posts by @Hamaas447
1 Comments
Sorted by latest first Latest Oldest Best
if you redirect a site from another industry, then those links will obviously not offer a lot of value since the links are not relevant to your website. Well, in SEO, anything done with sole purpose to trick search engine to rank higher is black hat. While making changes to your site that make it easier for search engines to understand or crawl is white hat.
Buying and redirecting or developing expired domains with no previous history or backlink profile is not going to work every time as not all expired domains lead to tangible profit and page one search rankings. However, there are occasional domains that have a large backlink profiles.
There are many SEO providers that may consider this technique as black hat.
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.