: How to link a signup with a utm source across multiple steps with google analytics and mixpanel? Currently I am running an ad champaign to get users to click on a link to my wordpress site.
Currently I am running an ad champaign to get users to click on a link to my wordpress site. The link uses utm_source code google-ads.
Once the user is on the wordpress landing pages, they can click on a signup button which will take them to a web app signup page. The wordpress links to the signup pages uses utm_source code wp-signup.
On my wordpress site, I use only google analytics.
On my web app site, I use both google analytics and mixpanel.
At the moment in mixpanel I can only see user sign up as a result of wp-signup. I am unable to tell if they were redirected from the word press site upstream at all.
So my problem is essentially a missing link: how can I link the signup to the those who responded to my google ad?
Will it help if I use mixpanel as well on my wordpress site?
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