: How to get (total goal value)/(visitor count) in Google Analytics? I've setup an event that fires when a user makes a sale, and a goal based on that event with the same value. How do I get
I've setup an event that fires when a user makes a sale, and a goal based on that event with the same value.
How do I get the value of (total event/goal value)/(total number of new visits) in Google Analytics?
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You can do customised formulas in Calculated Metrics in Analytics. Try:
({{Goal 1 (Goal 1 Value)}} / {{Goal 1 (Goal 1 Completions)}} ) / {{New Users}} / 100
This will take the goal value divided by the number of times the goal (and event) was triggered. I also took new users as I wasn't sure what you wanted to qualify as a 'new visitor' in Analytics. Slightly different from your question but should still fit.
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