: Use canonical URLs to Some Internal Pages to Pointing Main Domain I read lots of answer in canonical-url tag, but I could not get a good answer for my question. I have a web design company.
I read lots of answer in canonical-url tag, but I could not get a good answer for my question.
I have a web design company. Mainly I provide two service.
Digital Marketing
Web Design
There are separate two page for Digital Marketing (example.com/digital-marketing-service) and Web Design (example.com/web-design-service).
But I have mentioned my services on home page also. That is the main part of home page.
When I am looking at my competitions for keywords like Web Design company in [Country Name], Digital marketing company in [Country Name] in local search result 90% are for main domain, not for the internal URLs.
So I am optimizing the my home page also targeting both keywords.
This is my problem.
Is it good idea to add following code to example.com/web-design-service and example.com/digital-marketing-service pages.
<link rel='canonical' href='http://www.example.com/' />
The idea is optimize the home page for "Web Design in [Country Name]" , "Digital Marketing in [Country Name]" keywords.
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NO. Do not use canonical in above situation.
Firstly, homepage or inner page can be ranked in a similar way. If inner pages are optimised properly then inner pages will generate more traffic, not the home page. You may like to learn about DA & PA.
Generally, if a company offers very specific service then their main ranking is on the homepage as the homepage is more optimised.
Understanding Canonical:
If you got a page which can be accessed using more than one URL then using canonical is recommended. In your situation that's not the case.
As you indicated, you provide more than one service so i would recommend to focus on respecitve pages and not the homepage. So, eventaully you will have more ranking in your inner apges and it will work absolutely fine.
Not a good idea. For the following reasons:
This page will not provide good answer for either topic.
This page will be optimized for 2 completely different topics and to rank it you'll have to add some content related to each topic thus confusing the SE.
The reason you see main pages at the top for these queries is because these are very competitive keywords. And still there are only 3 main pages in top 10 for "web design" i.imgur.com/YxDW5BF.jpg
Forget about ranking our pages for top keywords and start with a long tail, there's plenty of traffic in the long tail for these niches: i.imgur.com/YxDW5BF.jpg
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