: Determine Google search term for page hits I am a Web developer but my knowledge of SEO tools and techniques is scant. An SEO professional told me that Alexa SEO tool has the ability to determine
I am a Web developer but my knowledge of SEO tools and techniques is scant. An SEO professional told me that Alexa SEO tool has the ability to determine the Google search terms leading to page hits. However, I did not think it was possible for anybody except Google to know the search terms leading to page hits. Unless, of course, Google has allowed them to access analytics information.
So, is there any technique that can be used to determine the Google search terms directly (without subscribing to Google Analytics)? Also, is it true that Alexa SEO knows those search terms?
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Alexa SEO (like other similar tools) is going to give you information about the traffic they'd expect to come to your site based on estimations they make about the volume of traffic. I can't confirm Alexa's sources but many of these tools use AdWords's traffic estimator service. This is estimated traffic and doesn't represent traffic specific to your site.
For organic search terms, Google doesn't pass keyword information to other tools. The only source where you can get some of this information is the Search Analytics report in Google Search Console. Keep in mind this information shared in Search Analytics has some potential issues as well. Here is a good review of the reliability of that data.
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