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Nimeshi995

: Whats the reason websites rewrite external URLs to redirect through a local service? If you post anything on Twitter, the URL will be displayed as a regular URL, but it will actually take user

@Nimeshi995

Posted in: #Seo

If you post anything on Twitter, the URL will be displayed as a regular URL, but it will actually take user through an internal service that redirects to the final URL.

Example:
twitter.com/kuizinas/status/865622481834344449
This tweet mentions the following URL caniuse.com/#feat=css-display-contents. However, the user is taken to t.co/L9Grdm1qEu which then redirects to the final URL.

The same is being done by Facebook and most other major web portals.

Whats the reason?

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@Eichhorn148

Its for security reasons, they can run it through a database of virused/dangerous urls and if it then shortens it, it can then either warn you, or block the redirect. Many sites do this things, as I said: for security. Google does it for the "Visit Page" on an image and for certiant websites. Obviously Twitter does this as well, a lot of the times the shortened url is shorter than the starting url so if someone wants to copy it it is much shorter..

Also as someone said recently "it is for metric tracking" see where Twitter is being redirected to the most, they also send some analytics to the sites

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