: Do I need to redirect old style URLs for SEO when both work? I have old URL structure pages indexed in Google that are ranked well against the keywords. Now I have cleaned the URL structures
I have old URL structure pages indexed in Google that are ranked well against the keywords. Now I have cleaned the URL structures and the new URLs have more potential to get ranked higher. Both pages are currently live.
Old URL (Ranked higher): www.example.com/products.asp?category=42
New URL: www.example.com/products/new-category
Do I have to implement 301 redirects?
If I do, will my old URL rankings drop?
Will they be replaced with the new URLs in the search results?
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If you leave both on for the same page without redirection then the ranking will drop.
It is recommended that you should redirect your old URL to the new one.
Canonical: If you may have difficulty implementing redirection (301), you can place canonical in old URL or in both like:
<link rel="canonical" href="http://www.example.com/products/new-category" />
It means your clean URL will be the preferred URL.
Ranking: You may see a minor drop for a temporary period of time and then it will come back to new URL.
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