: Local SEO | penalty | city name in url, title, and h1 I manage the seo for a local auto repair shop. There is a single location. This is not a franchise with multiple city locations. In

@Hamaas447

You are on the right track, adding the city name to the Title, Description and H1 tags is a good idea.

But modifying the url for the main page is unnecessarily and should be avoided.

There are numerous was to boost your local rankings.


Add the business to sites such as yelp and Facebook.
Add the business to google maps.
Create rich relevent content to entice visitors to the site.


Overall, just try not to over do it, search engines have gotten very smart and if they think you are trying to manipulate your sites search results ranking it will not help your site in the long run

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@Smith883

It's perfectly normal to use city, state to in URL & Meta title etc.

In fact, since its a local business it would be recommended to place the city name.

You can decide on the website structure with regards to framing the URL but you may like to have URL like:


example.com/brake-repair-service-in-city-state


Note: That these play very little role in ranking so think about overall presence & planning accordingly.

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